At 6am every weekday, Charleh Dickinson meditates and does a spot of yoga before checking her work emails. So far perhaps a typical start of the day for many mindful entrepreneurs.
But unlike most business owners, Ms Dickinson is also a third year student at Sheffield Hallam University, where she juggles her studies with clocking up 50 hours a week managing her healthy food brand Designed2Eat, which she set up with her father two years ago.
While her dad, Peter Dickinson, is in charge of the accounts and legal side of the firm, Ms Dickinson is the face of the business.
So in between lectures and studying, the food marketing management student can be handling sales, testing new products and managing the brand's social media.
If her week wasn't stretched enough, Ms Dickinson works part-time at a public relations company, is a member of the university's ski club, does daily fitness workouts, and has a boyfriend.
"I'm a sucker for routine and I always get up at 6am - to me it's just normal," says the 20-year-old. "I have crazy days running around like a headless chicken getting everything done in time, but you just deal with it."
Ms Dickinson's determination seems to be paying off. Designed2Eat, into which she has invested £4,000 so far, mainly from her student loan, while her dad has ploughed £10,000 in, now has 30 UK and European stockists.
These include gyms, farm shops and Sheffield Hallam University, and the business turns over about £4,000 every month.
Despite devoting so many hours to Designed2Eat, Ms Dickinson doesn't believe she's sidelined her university studies in the process.
"It's had a positive impact - I came out with a first in my second year," she says. "A lot of people on my course go on placements, but I feel like I've come out with better knowledge having had my business at the same time."
Growing Trend - This entrepreneurial spirit is present at campuses across the UK. Almost a quarter of students already run their own business or entrepreneurial venture, or plan to while at university, according to research by Santander bank.
Source: Suzanne Bearne - BBC Business reporter
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And Click Here to view a Sheffield Hallam University YouTube video about Charleh's BSc (Hons) Food Marketing Management & Designed2Eat