1. What are your skills and your unique selling points?
Think about all your skills that can be used to strengthen your personal brand. Ask yourself:
- What are you really good at and what are you best at?
- Which is your unique skill that makes you stand out among other job applicants? This is your unique selling point (USP).
Check out this list to get inspired.
2. What are your personal and professional experiences that can be used to strengthen your personal brand?
Do a flashback of your career so far and write down all your experience that could benefit your personal brand. Ask yourself:
- Do you have any professional experience?
- Do you have any volunteer experience?
- Have you ever won any award?
- Do you have any published articles, studies, conference presentations, or other work?
- Did you graduate from a prestigious university?
- Did you graduate with Honors?
3. What are your values?
Your values are the operating principles that give meaning to your life and your being. Identify your core values and then prioritise them according to their importance. You can get some inspiration through this list of 400 care values.
4. What are your passions?
We all have personal but also professional passions. Ask yourself:
- What do I love doing on my free time?
- What are the topics that I can talk endlessly?
- Which are the activities am I passionate about?
5. What is your current reputation / what are your benefits comparing to other students searching for the same jobs?
Think about your talents that differentiate you from the rest of the people. Ask yourself:
- Is there something that I do better than anyone else?
- What skills do people mostly notice in me?
Did you find your number 1 talent? Now think how to emphasize the added value you can bring to the company because of your talent.
6. Who do you want to reach?
Now you need to think of your ideal job. Ask yourself:
- Where can it be?
- Which are the companies you need to reach out?
Search for job vacancies regarding the exact role that you are aiming for, so that you see what type of skills and experience they require. Then match your own skills, experiences, values and passions to the job requirements.
After answering the above questions you need to come up with your elevator pitch. This is an intro of 150 characters (spoken approx. 30 seconds) about yourself that you be used whenever you need to introduce yourself to a business contact.
Now you can start building your own personal brand!
A Bit About Our Contributor: Student Job
StudentJob.co.uk is a job portal specifically dedicated to the employment needs of students and graduates.
StudentJob brings you into direct contact with interesting companies that are looking for temporary, part-time or full-time employees. Whether you are looking for an internship to compliment your education or a graduate placement to start your career, we have a wide range of opportunities. StudentJob offers a simple way to get into touch with local and international companies, whether to earn money besides your studies or to gain valuable work experience.